Posts

How Does Internet Privacy Affect Your Customer Data Strategy?

By Ron Bisaccia / May 3, 2021 /

Customer data solutions are predicated on the assumption that organizations, marketers, and advertisers are able to access user information. In light of website cookies being phased out and the rise of stricter internet privacy laws, that accessibility has been threatened.  While consumers may have more choice in how their online behavior is tracked and recorded,…

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The Benefits and Limitations of AI in Customer Data Solutions

By Ron Bisaccia / April 26, 2021 /

Artificial intelligence (AI) is becoming an increasingly-important business tool as more businesses start to harness its power. Being able to perform hundreds of complex tasks at once and contribute to analysis-based decision-making is invaluable in areas like customer data platform software. The caveat, however, is that AI, in its current form, still has some pretty…

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Differentiating CDPs from other Customer Data Solutions

Differentiating CDPs from other Customer Data Solutions

By Ron Bisaccia / April 6, 2021 /

Every firm wants to be able to maximize its profitability through informed, data-backed insights – specifically those related to customer data management. While every firm may desire real-time data aggregation, that doesn’t mean they are able to achieve it. Customer data solutions, for example, is a branch of corporate data management that many organizations are…

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Optimizing your customer data solutions

Which Customer Data Platform is Right for You?

By Ron Bisaccia / March 29, 2021 /

The goal of most profit-maximizing companies is to optimize the productivity and efficiency of their operations, services and processes in order to minimize costs and maximize revenues. While these are incredibly imperative to any business, the success of any B2B or B2C organization also depends on the quality of its customer acquisition and customer retention.…

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Test Your Way Out of the Pandemic Fog

By Ron Bisaccia / February 8, 2021 /

Making good business decisions is a difficult process even in normal times. But these are not normal times. The world we live in is undergoing an unprecedented change. Making business decisions in this environment can be extremely difficult. Tools we relied upon to guide us in the past are giving us bad guidance. To succeed,…

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How To Maintain 2020 E-Commerce Revenue Growth

How To Maintain 2020 E-Commerce Revenue Growth

By Ron Bisaccia / January 25, 2021 /

It is undeniable that the COVID-19 pandemic has completely transformed the retail landscape. While e-commerce was growing confidently prior to quarantine, no one could have predicted the monumental revenue growth it experienced over the course of 2020. This dramatic shift to online shopping came at the price of brick-and-mortar stores that now have to develop…

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Why CRO Is Vital To Sports And Entertainment

Why CRO Is Vital To Sports And Entertainment

By Ron Bisaccia / January 11, 2021 /

When people think of Conversion Rate Optimization (CRO), they think of retailers and e-commerce platforms. But retail isn’t the only industry that relies on high conversion rates to secure its income and growth trajectory. Nor is e-commerce exclusive to a particular industry. Since the COVID-19 pandemic, the sports and entertainment landscape has changed completely. What…

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CRO Mistakes Every E-Commerce Platform Makes

CRO Mistakes Every E-Commerce Platform Makes

By Ron Bisaccia / January 4, 2021 /

When learning something new, you are bound to make mistakes. But when it comes to something as important as optimizing your company’s website, mistakes could become extremely costly. CRO mistakes can be something small like ignoring micro-conversions or as large as misinterpreting data. Here are a few things you shouldn’t do when approaching CRO to…

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Turbocharge Your Digital Marketing With RPV

By Ron Bisaccia / December 8, 2020 /

Drive up your digital revenue by focusing on revenue per visitor.

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Doing More With Less

By Ron Bisaccia / November 20, 2020 /

Conversion Rate Optimization (CRO) can result in double digit growth in revenue from your existing traffic with no increase in advertising spend.

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